In a time of global financial insecurity, the advent of sports betting technology continues to feel like a bit of an outlier, with the industry strengthening globally.
A far cry from the betting shops of the 1980s and 1990s, sports betting has become a sleek and clinical business that continues to hold an allure with customers from all socio-economic backgrounds.
With more players than ever before now engaging in betting activities, particularly in the online sphere, sports betting technology is continually evolving and the industry stakeholders are in a position of real strength.
Investment in global sports betting remains strong, with legalisation conversations seemingly a thing of the past and most countries and states seeing the value in a booming gambling industry.
Technological advancements continue to be commonplace in the world of sports betting, and as a result, the future looks very strong for companies that are currently engaged in gambling activities.
Online Betting Continues to Transfix
Society as a whole has seen a huge shift in daily habits over the past few decades and the sports betting industry has moved with the times.
Waiting for sporting fixtures to begin and then placing a bet on them is very much a thing of the past, with a packed global sporting calendar for punters to engage in.
Being online and on the move has transitioned sports betting from a fun, occasional habit for a few to a part of daily life for many, and the allure of gambling with winning and losing bets remains as strong as ever.
In-person betting companies have generally transitioned into the online realm, which has enabled them to retain customers and branding, giving a familiarity to the betting process for punters, regardless of their betting aspirations.
Over the past decade, mobile betting has become very much part of this landscape, with players able to bet instantaneously, using mobile devices and this industry is on the verge of surpassing in-person and ‘traditional’ online betting.
Apple and android casino apps remain the key vehicles for players to access their sports betting needs, and with more options on the market than ever before, players are truly spoiled for choice – regardless of their betting budget.
In-play and Live Betting
Not only are there more sports available to bet on, but the advent of increased betting markets – specifically through live and in-play betting – looks to have changed the way in which bets are placed forever.
Cutting-edge technology has enabled players to bet on sporting events as they pan out, so individual points in tennis matches and balls in cricket games can be punted on, all adding to the increase in revenue going in and out of sportsbooks.
Furthermore, this huge trend in live betting habits has encouraged more people than ever to watch live sport – as they have a financial investment within it.
This perpetuates the industry, with more financial revenue created through viewing figures, which translates into increased prices on viewing rights – meaning sports and bookmakers would now struggle to exist without the presence of each other in this current sporting landscape.
Data Driven
Every sports fan wants their bet to win but the rationale for how they decided to pick a certain bet can often leave a little bit to be desired.
Whether it be a hunch, a tip-off from a friend, or just blind luck, picking a bet to win always carries a degree of risk, and the importance of responsible gambling remains as pertinent as ever.
However, the progression and professional nature of the way sports betting is consumed has led to a huge increase in the amount of data available to even the most casual of sports fans.
Each minute of football matches and shot or pass in a game of basketball is analysed by data experts and this, collated with a variety of other statistics, can paint a prediction picture of how games or matches will pan out.
Access to such data is enabling players to make more informed decisions when placing sports bet, not necessarily negating risk but adding a methodology to every bet placed.
Consequently, many punters are dedicated to their sports betting strategy, and the tipster industry is becoming a huge part of the way in which sports bets are placed.
Technology continues to move ahead of the times and all aspects of society are embracing the advancements it brings, with the sports betting industry continuing to be a pioneer for technological innovation.
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