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Groove raises $45M to automate sales engagement

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Are you looking for ways to increase your sales and revenue? Automation-driven sales engagement platform Groove is here to help.

With their recently announced $45M fundraise, they are now better poised to revolutionize how businesses engage with customers and improve conversions.

Get ready for an automated, intelligent approach to get your sales grooving.

Automation-driven sales engagement platform Groove nabs $45M

Groove, a platform that provides automated sales engagement capabilities, has announced that it has raised $45 million in a Series B funding round led by Atomic. The financing brings the company’s valuation to over $1 billion, making Groove one of the latest unicorn club additions.

The new capital will strengthen Groove’s product suite and sales enablement technologies. In addition, groove provides powerful automation capabilities to help businesses optimize customer engagement processes, improve productivity, and increase customer lifetime value.

The platform has features like personalized customer journeys, data-driven insights, sales analytics dashboards and multi-touchpoint execution capabilities. This funding will enable Groove to expand its product offering and leverage its growing customer base, including Yelp, Foursquare and LivePerson.

What is Groove?

Groove is a sales engagement platform that automates customer outreach and scheduling. The platform makes it easier for sales teams to manage customer conversations, identify sourcing opportunities, and close deals faster. By leveraging data-driven insights to personalize outreach, Groove allows teams to spend less time on busy work, engage more customers, and convert leads into paying customers.

The company offers four products: Groove Prospecting, Groove Automate, Groove Analytics and Groove Engage. Prospecting automates outreach processes like email sequences and outbound campaigns; Automate automates tasks like logging conversations, scheduling meetings and managing deal statuses; Analytics provides insights into trends in the sales cycle; Engage helps prioritize leads through automated notifications based on real-time data from sales activities.

In addition to the powerful features that simplify the entire sales process from prospecting to closing deals, Groove allows customers to control how much they spend by setting up a flexible payment plan. This makes it easy for teams of all sizes, from small startups to enterprise companies, to get started with their communications at an optimal cost. With its new funding announcement of USD 45M in Series B financing, Groove aims to continue delivering top-notch sales automation products to help businesses succeed across industries worldwide.

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What is Automation-driven sales engagement?

Automation-driven sales engagement is an innovative approach to customer relationship management which allows businesses to easily, efficiently, and effectively build relationships with potential customers. It enables sales teams to interact more productively with targets while keeping a consistent brand experience across all channels.

By leveraging automation and data science, Groove provides personalized outreach capabilities through automated lead routing, targeted messaging and real-time scoring algorithms. This helps businesses quickly identify prospects that are more likely to convert into paying customers, allowing them to focus more on nurturing their relationships and less on mundane tasks such as researching leads or outreaching target segments.

Combined with automated campaigns building and tracking features, Groove’s clients can personalize their customer conversations to maximize engagement and ultimately increase ROI from their sales efforts. Through an intuitive user interface, Groove makes it easy for sales reps to prioritize outreach activities so that they can spend less time cold calling and chasing leads.

How Does Groove Work?

Groove is an automated sales engagement platform that leverages artificial intelligence (AI) and machine learning to help teams close deals faster. It operates on lead prioritization, which evaluates a customer’s website data and automatically classifies the most engaged customers or visitors. Groove then creates personalized alerts so sales reps can take direct action and immediately engage with their highest-value prospects.

In addition to its lead prioritization capabilities, Groove offers various automation tools designed to further streamline the sales process. These tools include automated conversations, email campaigns, virtual meeting scheduling, customized survey programs, real-time lead scoring and post-conversation follow-up tasks. Together these features provide sales reps with a comprehensive suite of resources designed to help them engage and convert more leads into customers.

By leveraging AI and machine learning technology, Groove can quickly identify leads with the potential for conversion and arm sales reps with powerful insights about each customer’s vested interests or needs. This helps reps deliver more tailored engagements by anticipating customer requirements and offering up answers before they’re asked specific questions. With Groove’s advanced automation capabilities, teams can boost their efficiency while spending less time on mundane tasks – allowing them to focus on closing more deals instead.

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Benefits of Groove

Groove is an automated sales engagement platform that helps businesses build customer relationships by automating customer relationship management (CRM) and multichannel sales engagement activities. Groove simplifies the sales process, enabling teams to spend more time on customer-facing activities and drive greater customer value. Groove removes the complexity of manual sales processes by providing a centralized platform for managing multiple communication channels including email, SMS, live chat, and more.

Companies can also use Groove to track key performance indicators (KPIs), measure ROI from marketing campaigns, personalize messaging and content for individual customers, automate follow-up actions in response to customer feedback or inquiries, and deliver targeted messages to potential customers that are likely to be interested in their products or services. Additionally, Groove enables businesses to create tailored experiences for each customer based on past engagement history or preferences.

Groove also provides users with analytical insights related to engagement performance such as open rates on emails or text messages, lead conversion rates and tracking of total revenue generated from campaigns. This information helps businesses make data-driven decisions around marketing efforts to optimize results. In addition to automated features like these listed above; Groove also provides real-time support via its 24/7 customer service line, helping resolve any issues quickly so there’s minimal disruption in business operations.

Investment Details

Groove, a sales engagement automation company, announced a new 45 million dollar funding round that brings its total capital raised to over $70 million. The round was led by Intermountain Ventures and included Microsoft Ventures and several existing investors. The new investment will accelerate Groove’s product development and go-to-market activities, help expand their customer base, and improve customer experience.

The application was designed to help sales teams better use the time they spend on outgoing relationship building. It automates time-consuming tasks while at the same time personalizing interactions with customers and prospects. These features allow sales teams to spend more time on activities that will add value to their customers while optimizing their ability to close deals promptly. Additionally, Groove’s application is integrated with leading CRM systems such as Salesforce and Microsoft Dynamics 365, allowing for even greater user efficiency.

Going forward, Groove expects that this investment round will provide the support necessary for them to continue their mission of bringing automation technology into sales engagement, saving companies both time and resources while improving customer service worldwide.

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Future of Groove

Groove, a sales engagement software and services provider, has announced its $45 million Series B funding round led by Dell Technologies Capital. This funding will enable Groove to provide more advanced automation capabilities, allowing sales teams to optimize the customer experience with each touchpoint—from the initial outreach to subsequent follow-ups.

The new capital infusion will drive Groove’s continued investment in research and development to expand its platform capabilities. Specifically, Groove plans to use the new funds to engineer machine learning algorithms that can be integrated in sales processes and automate parts of rep workflows. These advancements will increase sales productivity since reps will no longer need manual processes such as hand-coding and data entry. Additionally, these changes are intended to improve user experience by offering managers real-time insights into activities and performance outcomes.

The future of Groove is rooted in empowering sales teams for greater success by providing accessible solutions that can be tailored for each company’s unique selling process. To ensure continued higher levels of customer satisfaction and better operational efficiency, Groove is making strides towards integrating industry leading CRM systems including Salesforce, LinkedIn Sales Navigator, Marketo Engage & Dynamics 365. Additionally, the company is continuously building product features such as enterprise scalability, workflow management tools & competency training modules within their platform offerings – all of which further prove their commitment towards providing companies a comprehensive suite of modern day sales solutions.


In conclusion, Groove’s new funding round of $45M is evidence of the growing demand for automated sales engagement. This funding will enable them to continue to develop innovative solutions that will transform how companies do business and help to foster better customer relationships. As more companies recognize the value of automation, Groove is in a great position to capitalize on this trend and become a prominent player in the industry.

As their technology evolves and provides companies with deep insights that drive better decisions, we can expect Groove to experience even more growth.

tags = Groove, nabs $45M, Automation-driven sales engagement platform, Viking Global Investors , CEO Chris Rothstein, groove smbs 45m 57mwiggersventurebeat, sales engagement, CRM